From marketing efforts to customer satisfaction, geofencing can be an immersive technology for the financial services industry that can ultimately lead to greater revenue streams and better customer service if adopted in the most effective manners.
Financial and insurance companies are starting to open their eyes to the potential of geofencing. It allows companies, and their apps, new ways to interact with customers.
Like most other industries, financial services must learn to adapt to new technologies if they want to stay current. Geofencing isn’t likely to disappear soon; on the contrary, it seems that this is only the beginning of its partnership with the financial services industry.
Lauren Johnson’s article compares the new approach of Ad networks on Location based Marketing Mobile Marketers Know Who You Are and Where You’ve Been And what you’re reading on your…