Do you want to raise more donations?
CSR funds or corporate donations can take your nonprofit to another level but they also take a lot of dedicated marketing efforts, require you to have a solid database, hold well attended events, stakeholders, market research etc. Their interests lie in branding, community engagement, product placement and employee engagement (whatever helps their bottomline in some way). Corporate donors talk about products, market research, proposals and corporate volunteering opportunities. Are you ready for these? Have you been preparing your nonprofit along these lines over years? We can help if you are ready for this.
You should chase these large donations, but, never forget the long tail.. the individual donors. Even Charity Navigator reports that 70% + of all donations come from individuals rather than corporations.
Do you really want to ignore the individual donors?
How do you market effectively to individual donors? With social media and mobile being so pervasive, here are a few things we do to help nonprofits fundraise and market better.