Content marketers have to wear multiple hats and worry about all of these items. Most email marketing platforms allow content marketers to create emails (responsive or not) but don’t allow the ability to reuse various parts of the emails – e.g. headers, footers, bodies of the email. In most email marketing platforms, such customizations are lacking. These are deemed as an absolute necessity for scalable email marketing for agencies.
Traditional email marketing platforms also do not allow for managing their email marketing spend across their organization members. While some content marketers are more active than others in a company, an email marketing platform doesn’t allow an administrator to proactively allocate email marketing budget based on the success of their content marketers.
With the trend of social sharing and organizational collaboration via networking, email marketing platforms still didn’t allow for sharing of various parts/designs of their email templates.
The challenge was to create a white label and reseller based email marketing platform that would allow marketing agencies to resell the email marketing platform functionality along with their marketing services for a neat profit. Our challenge was to create all these custom functionality into a scalable, robust solution