I market my services and software solutions to pharmacy managers, practice managers, medical billing managers, marketing managers and doctors. Here are my lessons learnt thus far. I will keep adding to this article as we learn more.
Category: Marketing
A few marketing tips for you, based on my experiences from the field
How to leverage your healthcare CRM
The state of the current healthcare CRM market, why we had to develop our own healthcare CRM, how we use our healthcare CRM. Here’s how we solve our own healthcare marketing challenges.
Go to market tips for startups
Based on our work with many SMBs, entrepreneurs and some billion $s giants, we jotted down a few tips for launching a new product or solution.
No one cares what your website looks like
What most people don’t understand is that making a web site pretty does NOTHING for them, unless they truly have…
Product marketing via prospecting – using ads
Part 1 on how to market your startup for cheap is here. Read that one first please. Let’s say that…
How to market your startup for cheap
Here’s a simple hack to combine product roadmap, product requirements, user manual, product testing, use cases, business justification documentation – all to abet your product marketing.
Forget marketing automation – concentrate on marketing copy instead
I have made this mistake myself and I have seen countless folks make the same mistake as well. We spend…
Marketing a services business – niche down as early as possible
This is where services firms fail .. and instead of raising their rates, they tend to get involved in a race to the bottom. Are you doing the right thing for your services firm?
Step by step – How to sell a concept first, build a solution next (at least, how I did it)
It has been a wild journey of “entrepreneurship” over the last few years.. In one of those years, I spearheaded…
What Level of CRM Maturity Model Are You At?
Knowing exactly where you are in the customer relationship management lifecycle will help you plan your next move with accuracy.…