Here’s a simple hack to combine product roadmap, product requirements, user manual, product testing, use cases, business justification documentation – all to abet your product marketing.
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Forget marketing automation – concentrate on marketing copy instead
I have made this mistake myself and I have seen countless folks make the same mistake as well. We spend…
As leaders, shouldn’t we be more of a coach than a manager?
I was watching a TV series just now and a scene stuck in my head… got me thinking.. The main…
Marketing a services business – niche down as early as possible
This is where services firms fail .. and instead of raising their rates, they tend to get involved in a race to the bottom. Are you doing the right thing for your services firm?
Before you start your new business – know your why
As the holidays slow the pace down, my mind invariably reminisces of my own journey over the past few years..…
Do not typecast your staff as Simba when they want to try playing Scar -why people quit jobs
OK, so I have too much time on my hands today. My dogs are not bugging me to play or…
Figure out who’s going to buy your product before you spend money building your product
One day when I was driving around in Astoria trying to find parking (and getting more and more frustrated at…
Step by step – How to sell a concept first, build a solution next (at least, how I did it)
It has been a wild journey of “entrepreneurship” over the last few years.. In one of those years, I spearheaded…
Product engineering vs IT projects – how do you bridge that gap?
I started my career in a consulting/services firm, moved on to various product firms like CallidusCloud, IBM, Informatica, BEA/Oracle, VMware…
What Level of CRM Maturity Model Are You At?
Knowing exactly where you are in the customer relationship management lifecycle will help you plan your next move with accuracy.…